About beth

Hi, my name is Beth. If you can’t tell already, I am a nerd for all things content. I fell into content completely by accident around 5 years ago and haven’t looked back since.

A quick CV Overview

  • Stockholm, Sweden

    (2022-Present)

    • Collaborated with cross-functional teams to create compelling brand stories that resonated with target audiences, leading to a 140% increase in acquisition through on-site efforts.

    • Implemented a content calendar system, resulting in improved organization and efficiency with a 100% reduction in missed deadlines.

    • Conducted comprehensive content audits across multiple websites, identifying and resolving over 100 broken links and outdated information to improve user experience.

  • Stockholm, Sweden

    (2021-2022)

    • Managed a website redesign and branding project, coordinating with an external design team and meeting tight deadlines, resulting in the successful creation of 6 language versions of the website.

    • Developed a comprehensive tone of voice guide and design guide to ensure consistency across all brand communication materials, leading to improved brand recognition and customer engagement.

    • Optimized content on various brand websites (Contentful, Storyblok, WordPress), resulting in increased website traffic by 30% and improved search engine rankings.

  • Stockholm, Sweden

    (2019-2021)

    • Led user and market research initiatives to identify target audience preferences and trends, resulting in a 20% increase in user engagement on our websites.

    • Collaborated with cross-functional teams to develop and execute content strategies, resulting in a 15% increase in website traffic within the first quarter of execution.

    • Implemented SEO optimization techniques on existing content, leading to a 30% boost in organic search rankings. Collaborated with external design and development teams to design and optimize website and app user experience, resulting in a 30% decrease in bounce rate and a 20% increase in average time spent on the site.

An Overview of my skills & Interests

SKills

Microsoft Office (Excel, Word, PowerPoint), Figma, Miro, Notion, Jira, Adobe Suite, UX Research, Tone Of Voice, Product Design, Concept Development, Content Strategy, Localisation.

Interests

Volunteering, learning languages, reading, yoga, Zumba and my dog (the most important creature in my life).

My final pitch

Hey there, happy to see you made it to the end!

My face when it sees you have made it this far looks pretty similar my pug’s when she sees her favourite food (see photo for reference).

Anyway, you ready to convey your unique journey? Whether it's your backstory, your awesome team, or some cool achievements, let's make sure you connect to your audience using your unique story. You've totally got this, and I know that you effectively telling your brand story online can truly make waves.

No need to go all 'business mode'. Just be you. With millions of websites in the mix, it's your story that's the game-changer. If you don't feel your vibe when you read it, then it’s time to bring in the big guns (me) :)